Vita Coco Coconut Water Variety Pack 17oz
One evening in a Manhattan bar in February 2002, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil, When asked what they missed most about their country, one o…
(Pack of 12)
One evening in a Manhattan bar in February 2002, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil.
When asked what they missed most about their country, one of the girls, without hesitation, answered “agua de coco,
” Coconut water, she explained, is the most nutritious and delicious drink in the world.
Two months later, Liran traveled to Brazil and started researching the prospect of branding coconut water for the American market.
He realized the girl’s enthusiasm for the beverage was not exaggerated—Brazilians just can’t get enough coconut water.
After spending several months working with coconut plantations and producers, making connections, and learning the politics of production in Brazil, Vita Coco was born.
Meanwhile, Kirban started the initial market research in New York.
Meeting with distributors and beverage insiders, he quickly realized the tremendous consumer interest in “functional beverages.
” He spoke with several distributors who then introduced Kirban to some of their key accounts.
The response was fantastic.
Three years later in 2005, the two successfully brought Vita Coco to market in a handful of stores along the East Coast.
Now, six years after that fateful night in Soho, Vita Coco has not only carved a market in the non-carbonated beverage business, but is also redefining the alternative sports beverage category.
- Brand:Vita Coco
- Feature:5 essential electrolytes: potassium, sodium, magnesium, calcium and phosphorous
- Feature:More potassium than a banana (don’t tell the monkeys) & 15 times more potassium than the leading sports drink
- Feature:Potassium helps regulate blood pressure, heart function and enhances the hydration process
- Feature:Contains 3 coconut water, 3 pomegranate, 3 acai pomegranate and 3 tangerine
- Label:Vita Coco
- Manufacturer:Vita Coco
- Publisher:Vita Coco
- Studio:Vita Coco
- Title:Vita Coco Coconut Water Variety Pack, 17-Ounce Packages (Pack of 12)
Leave a Reply
add to cart
O,N,E, Coconut Water with a Splash is the only flavored coconut water on the market with REAL fruit juice, It is the water from inside a young green coconut, with a splash of fresh..More Infoadd to cart
Indulge in our 100% Certified Organic Extra Virgin Coconut Oil, and feel all the benefits that Fijian Coconuts have to offer, Our Coconut Oil comes from the plantations private res..More Infoadd to cart
Vita Coco is 100% pure coconut water with natural fruit purees, Made of five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no chole..More Infoadd to cart
Nutiva's coconut oil is cold-pressed, organic extra-virgin coconut oil, with its light taste, pleasant aroma, and pure white color, and industrialized coconut oil, with its bland t..More Infoadd to cart
The first coconut water based kids' beverage focused on keeping kids hydrated with the proper balance of potassium, sodium, and carbohydrates,.....More Infoadd to cart